What we measured about it: 720 times a month of demand at difficulty 0, and we hold a full measured benchmark of a CPG category to answer it with.
Run on your market, a read shows: your category's version of the benchmark: your real search demand under every phrasing, which AI answers in your market are open, partial or closed (with the evidence), what your competitors run in the public ad archives, and your break-even numbers computed from your own economics.
Book the 20-minute callor read the measured pieces first →What does CPG marketing look like measured?
Measured, a CPG category's attention splits three ways: category search demand (large and mostly owned by incumbents and publishers), occasion and diet phrasings (where challenger demand actually lives), and AI answers (young and open: in our full benchmark of a US snack category, AI Overviews appeared on 15 to 17 of 40 questions and small sites held 32% of citations, meaning challengers can still be cited). 'Cpg marketing' is searched 720 times a month in the US at difficulty 0. (Nukebook, 2026-08-28.)
The adjacent demand: "dtc marketing" 390 searches a month and "ecommerce seo" 2,400 searches a month (difficulty 58: the generic phrase is a war; the category-specific doors are not). Bids on this page's term run $13.35. measured
What the benchmark actually showed
The biggest-volume category questions were closed: complete, authority-cited answers not worth a challenger's effort, and we said so with evidence. The winnable demand sat one step sideways: occasion phrasings, diet phrasings, and figure-poor AI answers a brand's own label facts could win. Full numbers in the CPG benchmark.
The CPG-specific rule
Your label is a content asset: every verifiable fact on it (grams, sourcing, certifications) is exactly the figure-bearing substance AI answers lack and cite. The brands winning citations in our data are the ones publishing their numbers, not their adjectives.
One read: your demand, your winnable AI answers, every competitor's ads, and your site's catch rate. Price and scope on a short call, plainly.
Book a call or see what a read contains →