Market & Site Intelligence
Nukebook // Field notes
Figures first, always sourced
Field notes.
Short pieces that carry their own measurements. Every number has a source and a pull date; every page fails its build with fewer than five registered figures.
What is Generative Engine Optimization?
The definition everyone gives, plus the measurements nobody does.
The definition everyone gives, plus the measurements nobody does.
GTM strategy, with the numbers attached.
6,800 monthly asks across the phrasings; the AI answers carry frameworks, no figures.
6,800 monthly asks across the phrasings; the AI answers carry frameworks, no figures.
Answer engine optimization, defined properly.
2,400 monthly asks; the other flag in the acronym war, with the pollution warning.
2,400 monthly asks; the other flag in the acronym war, with the pollution warning.
AI SEO tools, judged by the surface they claim to win.
Does the AI answer cite the tool selling you AI visibility? We checked.
Does the AI answer cite the tool selling you AI visibility? We checked.
The AI visibility tool checklist, vendor-neutral.
Four capabilities or it is a screenshot generator.
Four capabilities or it is a screenshot generator.
GEO services, tools and agencies: one map, one standard.
The commercial tail measured; three artifacts every honest operator can produce.
The commercial tail measured; three artifacts every honest operator can produce.
Hiring brand strategy consulting? Demand the countable half.
The 66-to-1 name-demand gap a workshop never finds.
The 66-to-1 name-demand gap a workshop never finds.
Category naming: coin it, claim it, or count first.
We measured a coined category term at exactly zero.
We measured a coined category term at exactly zero.
Positioning examples, with the numbers left in.
Two measured examples; the textbook cases can keep Starbucks.
Two measured examples; the textbook cases can keep Starbucks.
CPG marketing, with the category actually measured.
A real benchmark: where challenger demand actually lives.
A real benchmark: where challenger demand actually lives.
A technical SEO audit service should show findings like these.
Real measured findings as the sales page.
Real measured findings as the sales page.
An SEO audit example with the findings left in.
14.3 MB homepages and sitemaps of one: a real audit, anonymized.
14.3 MB homepages and sitemaps of one: a real audit, anonymized.
Startup consulting: buy acceleration, not avoidance.
The three-invoice test, and the baseline to demand first.
The three-invoice test, and the baseline to demand first.
Semrush vs Ahrefs: a shorter answer than you expected.
The durable difference in one paragraph; the fleet asymmetry nobody prints.
The durable difference in one paragraph; the fleet asymmetry nobody prints.
Semrush alternatives, sorted by what you actually need.
Job-first, commission-free, with the incumbent's ad fleet measured.
Job-first, commission-free, with the incumbent's ad fleet measured.
Ahrefs alternatives, without the affiliate menu.
The three honest cases, and credit where it is due.
The three honest cases, and credit where it is due.
Semrush vs Similarweb: two different questions.
Workflow suite versus modeled estimates; know which species your number is.
Workflow suite versus modeled estimates; know which species your number is.
The GEO audit, defined by people who run them.
Uncontested term, weekly practice. The anchor page.
Uncontested term, weekly practice. The anchor page.
AEO vs SEO vs GEO: same war, three flags.
1,900 monthly asks on the comparison; the acronym war, measured.
1,900 monthly asks on the comparison; the acronym war, measured.
Hiring an AI SEO agency? Hold them to these numbers.
Difficulty 0 on the query; $38-$47 bids for your click. Anti-theater checklist.
Difficulty 0 on the query; $38-$47 bids for your click. Anti-theater checklist.
AI visibility, defined properly.
The definition with numbers attached, for once.
The definition with numbers attached, for once.
The AI visibility audit, step by step.
Difficulty 0, $48.63 bids. The real checklist.
Difficulty 0, $48.63 bids. The real checklist.
llms.txt, explained honestly.
5,400 monthly asks; cheap courtesy, unproven lever. We serve one anyway.
5,400 monthly asks; cheap courtesy, unproven lever. We serve one anyway.
Claude SEO: what is actually known.
Documented facts, measurable checks, zero invented ranking factors.
Documented facts, measurable checks, zero invented ranking factors.
Perplexity SEO: every answer is a citation contest.
The purest citation surface, uncontested query.
The purest citation surface, uncontested query.
AI search engine optimization, from measurements up.
8,100 monthly asks; the version built on primary data instead of vibes.
8,100 monthly asks; the version built on primary data instead of vibes.
Brand strategy has a measurable half. Start there.
5,400 monthly asks; the name-demand scoreboard nobody counts.
5,400 monthly asks; the name-demand scoreboard nobody counts.
Hiring an SEO consultant? Demand these numbers first.
Agencies pay $44.63 a click to reach you. Get expensive to fool.
Agencies pay $44.63 a click to reach you. Get expensive to fool.
Product positioning is a measurement problem.
1,000 monthly asks at difficulty 12; frameworks without numbers.
1,000 monthly asks at difficulty 12; frameworks without numbers.
Competitive positioning without the guesswork.
Difficulty 0. The public ad archives do the work; we count them.
Difficulty 0. The public ad archives do the work; we count them.
A market research example with the numbers left in.
A real run, market-level: 6,950 core vs 134,200 in open territories.
A real run, market-level: 6,950 core vs 134,200 in open territories.
Market entry strategy, measured at the door.
Demand, click price, and the AI answers already in the doorway.
Demand, click price, and the AI answers already in the doorway.
Startup marketing starts with a count, not a channel.
Channels are answers; count the demand first.
Channels are answers; count the demand first.
The SEO audit checklist, with the failures we actually found.
14.3 MB homepages, doubled tags, invalid schema: measured, not theorized.
14.3 MB homepages, doubled tags, invalid schema: measured, not theorized.
GEO optimization, step by step.
The working four-step method, with the numbers behind each step.
The working four-step method, with the numbers behind each step.
The state of AI answers in CPG snacks.
Benchmark: 57 questions read twice; presence, names, citations, doors.
Benchmark: 57 questions read twice; presence, names, citations, doors.
Is SEO dead? We measured it.
720 asks a month, answered with two-pull AI-answer measurements.
720 asks a month, answered with two-pull AI-answer measurements.
Total addressable market, computed honestly.
2,400 searches a month; the AI answer has no worked number. This one does.
2,400 searches a month; the AI answer has no worked number. This one does.
Market research for startups: what measured looks like.
The actual deliverable, part by part, with real anchor numbers.
The actual deliverable, part by part, with real anchor numbers.
Market research for a small business, with numbers.
Every guide lists methods; this one carries measurements.
Every guide lists methods; this one carries measurements.
Validate the idea before the idea costs you.
Demand is countable before you build. The free method and its limits.
Demand is countable before you build. The free method and its limits.
Starting an online business? Do the demand math first.
The step every checklist skips: count the market before the logo.
The step every checklist skips: count the market before the logo.
Marketing a local business? Measure before you spend.
The advice lists channels. The measurements price them.
The advice lists channels. The measurements price them.
What a click costs in home services.
Measured top-of-page bids: HVAC to $106.98, plumbing, roofing, local SEO.
Measured top-of-page bids: HVAC to $106.98, plumbing, roofing, local SEO.
A new measured piece ships weekly.