What we measured about it: advertisers pay up to $106.98 for one click on it, against 590 searches a month of monthly demand.
Run on your market, a read shows: the measured click cost on every term in your trade, which of them your job economics can actually afford, and your real search demand under every phrasing, which AI answers in your market are open, partial or closed (with the evidence), what your competitors run in the public ad archives, and your break-even numbers computed from your own economics.
Book the 20-minute callor read the measured pieces first →Every home-services owner hears "you should run ads." Almost nobody tells them the auction price first. We measured it: advertisers pay up to $106.98 for the top slot on "hvac marketing", $45.70 on "plumber marketing", $36.92 on "local seo for small business", $34.00 on "roofing marketing", and $22.29 on "contractor marketing". measured
What that means before you spend
A top-of-page bid is what the most aggressive advertiser pays for one click, not one customer. Whether a click at that price can ever pay back depends on your job value and close rate, which is arithmetic, not opinion: break-even per click = job value x close rate x the share of clicks that become inquiries. Run the numbers before the auction runs you.
Where the demand actually is
"Local seo for small business" is searched about 1,300 searches a month in the US; "hvac marketing" about 590 searches a month. Modest numbers, expensive clicks: which is exactly why measured organic and AI-answer capture beat blind bidding in this category. The AI answers on these queries name channels and carry no cost figures at all; the numbers above are the missing piece.
One read: your demand, your winnable AI answers, every competitor's ads, and your site's catch rate. Price and scope on a short call, plainly.
Book a call or see what a read contains →