What we measured about it: the question itself is asked 720 times a month; meanwhile AI answers now sit on 20 of 30 of the B2B questions we read, and they are figure-poor.
Run on your market, a read shows: your real search demand under every phrasing, which AI answers in your market are open, partial or closed (with the evidence), what your competitors run in the public ad archives, and your break-even numbers computed from your own economics.
Book the 20-minute callor read the measured pieces first →"Is seo dead" is searched about 720 times a month in the US; "is seo worth it" adds 210 searches a month. The honest answer is that the surface moved: the contest is no longer only the ranked list, it is the AI answer sitting on top of it. measured
How much of search the AI answer now owns
Across our August 2026 market runs, an AI Overview appeared on 20 of 30 B2B marketing questions and 15 to 17 of 40 CPG snack questions, read twice each. Between the two pulls, 7 answers changed outright: the surface is live, not settled. measured
Why that is an opening, not an obituary
The answers are figure-poor: in our B2B run, 12 of 12 partial-opening doors carried one decision figure or none. An answer that names options without numbers is an answer still looking for its source. SEO is not dead; it moved into the answer box, and the pages that win it are the ones that bring the figures. That is measurable, doorway by doorway; the CPG benchmark shows a full market classified.
One read: your demand, your winnable AI answers, every competitor's ads, and your site's catch rate. Price and scope on a short call, plainly.
Book a call or see what a read contains →