What we measured about it: 480 times a month of demand at difficulty 11 of 100, answered with channel lists and zero costs.
Run on your market, a read shows: what a click really costs in your trade and town, which local questions are open doors, and your real search demand under every phrasing, which AI answers in your market are open, partial or closed (with the evidence), what your competitors run in the public ad archives, and your break-even numbers computed from your own economics.
Book the 20-minute callor read the measured pieces first →"Marketing for local businesses" is searched about 480 times a month at a difficulty of just 11 of 100, with a top bid of $26.74. The buyer one step further along searches "local seo for small business" (1,300 searches a month) and "small business marketing help" (260 searches a month). The AI answers on all three name channels; none of them name a cost. measured
Price the channel before you pick it
Local clicks are among the most expensive in search because a lead is worth a job, not a pageview. The arithmetic is the same everywhere: your average job value, times your close rate, times the share of clicks that inquire, is the most a click may cost you. Every channel decision follows from that number, and it is computable in an afternoon.
The local opening
Because the big answers are cost-free and generic, the local operator who publishes real, checkable local figures (what a job costs, what a permit requires, what a season does to demand) becomes the answer's source in their own geography. That is the same door mechanism we measure nationally, working at local scale, mostly uncontested.
One read: your demand, your winnable AI answers, every competitor's ads, and your site's catch rate. Price and scope on a short call, plainly.
Book a call or see what a read contains →